If you’ve watched any fitness videos on YouTube, you’ve definitely been bombarded with Kinobody adverts ever since. They’re all over the place and this intense marketing campaign is selling the “Hollywood physique” to average Joes and Jills, with promises of being able to look like your favorite sex symbols.
While the whole Kinobody spiel is based on Greg O’Gallagher’s “inspirational” personal journey, but the problem is that there’s nothing special about his journey and the whole section screams marketing ploy more than it does legitimate athlete.
Despite presenting a totally different, revolutionary product and service, the marketing and information on Kinobody’s website is astoundingly un-revolutionary. It’s run-of-the-mill being marketed as the next big thing – something we see all the time and we’re absolutely exhausted with.
In fact, the website is 90% motivational fluff and 10% “watch our videos!”. It took a lot of effort to extract any semblance of a message or product out of the marketing hype.
Kinobody is a whole fitness brand with everything from a YouTube channel to e-books and dietary supplements. We’re interested in reviewing the latter, but it’s important to deal with Kinobody as a whole company and look at their product in a holistic way.
Their entire system is built on the promise of intermittent fasting. This is something we’ve not really discussed at length before, but it’s the cornerstone of the Kinobody approach so we’re going to have to dip into it in a big way a little later on.
For now, all you need to know is that they’re aimed at putting together an “eat what you want” diet and there are variations for everything from weight loss to ‘bulking’ (aggressive weight gain). The supplements and cookbooks are meant to synergize with this approach, so it’s clear that the whole thing is being sold together as something of a lifestyle.
The approach that Kinobody recommends uses intermittent fasting to improve weight loss without changing your diet drastically. They’re suggesting something between a “flexible” diet and intermittent fasting.
A flexible diet is relatively simple and it does have some benefits: it’s a diet where you eat what you want with an “if it fits your macros” approach. It’s a way of enjoying foods and eating what you want, while only worrying about the macronutrient (protein/fat/carbs) content. It’s an easy way to enjoy foods while losing weight, but it sucks for health purposes.
Macronutrients are key to body composition and it can be an easy way to ensure you’re getting some of your dietary intake balanced. The problem is that it has no concern for vitamins and minerals – essential parts of the way that effective dieting works, and one of the best ways to improve your weight loss, body composition, and overall health .
IIFYM is a pretty surface-level approach to dieting. Sure, it might work in some narrow way but it’s also going to be a concern for health and wellbeing. If you’re crap at dieting then it might be effective – especially if your health concern is losing a bunch of bodyfat and not being at risk of heart disease – but in healthy people, it’s an over-simplified approach.
If one fad wasn’t enough, Kinobody rolls two together…
Intermittent fasting, on the other hand, is a dieting approach that restricts your eating time to a specific window, ensuring that you only eat during certain parts of the day. As with any fad diet, this has its pros and cons, but it can be effective in a minimal sense.
The obvious benefit of eating all your food in a 4-6 hour window is that it reduces how much you actually eat. You’re going to quickly run into eating limitations when you get full which, in theory, lasts the rest of the feeding window.
You simply can’t eat as much if you’re only eating for a few hours every day.
The other practical benefit is that you’re going to reduce your tendency to snack throughout the day. This is probably not a huge concern if you’re on an IIFYM diet, however, snacking is fine as long as it fits in with your macronutrient requirements.
Research shows that there are no real benefits of fasting for weight loss. You’re not going to shred down and look amazing just because you’re eating the same food at a different time. IF research is in its infancy but we’re still not seeing anything to back up the claims that Kinobody makes about its products.
IF is only really useful in association with ketogenic diets (a whole kettle of fish by itself!), where they can improve the oxidation of fat during a fasted, glycogen-depleted state . This is all a bit science-heavy, but all you need to know for now is that you’re not going to see any special benefits with the Kinobody diet since it follows an IIFYM approach.
This is the real problem here, and it is a bad showing: the Kinobody approach directly defeats itself by using the IIFYM approach. You’re going to be taking in “big meals of meat and potatoes or French fries, fit in even desserts” except that this approach rules out a keto diet and, thus, any benefits that fasting might have for losing fat.
It doesn’t look good when they take the wrong approach to their own system!
Of course, Kinobody sells run-of-the-mill supplements to go with their counter-productive dieting advice.
Octane is a regular pre-workout that’s sold on being full of ‘natural ingredients’ – a claim that has no standards and doesn’t really matter. You know what else is natural? Arsenic. Despite being labeled as “revolutionary” it contains the same things we see in every PWO ever:
There is also some potassium and B vitamins in the product but they’re not that impressive and the range of micronutrients is less impressive than other brands. C4 has a much better profile, for example.
With a stunningly inventive name like that, you’re probably expecting the next breakthrough in medical and performance science. How wrong you would be…
Kino-gains is an upcoming supplement from this line that claims to use little-known compounds to do a bunch of stuff that is scientifically impossible, such as building the v-taper. Obviously, your supplements don’t determine where you gain mass (unless you’re injecting steroids or HGH – they do that).
What are these wonder drugs? Surprisingly, they’re very well-known compounds: creatine, carnitine, and choline. These 3 supplements have existed for decades and have well-understood uses.
Creatine is found in basically every supplement ever. You can (and should) buy creatine by itself for $5-$10 as the amounts in Kinobody are definitely sub-optimal – front-loading has been shown to be optimal to reduce the positive effects. Kino-gains doesn’t get near the amount required for this.
Carnitine doesn’t have a reliable benefit on muscle carnitine content (the bit that matters). Eating carnitine doesn’t increase carnitine in your muscles – where it's needed – because it tends to be broken down in your digestive system. In fact, creatine supplementation is probably more effective for this.
Obviously, Kinobody has cherry picked studies that show fancy-sounding benefits like androgen receptor density adaptations. The problem is that it doesn’t improve muscle mass reliably. You can make gains with the superior ALCAR version of carnitine , but that’s not what you’ll find in Kino-gains.
Choline in bitartrate form. This suffers from the same problems – it’s not in effective digestive form, nor is it dosed heavily enough to be as effective as straight choline supplementation. If you want choline (you should), it is more effective as alpha-GPC or Choline Citrate . Once again, kinobody comes up short.
We’re not impressed with Kinobody’s approach. Their supplements are tolerable, but relatively ineffective when compared to supplementing compounds individually – some of which aren’t even that effective. This isn’t new, but the aggressive marketing of these products as something new is a real kick in the teeth to consumers who have heard the same promise a dozen times.
The overall profile of this company seems to be marketable, but a sub-optimal, one. They’re selling average supplements and self-defeating diets to average joes, claiming to be doing something new. It’s really just more of the same, and thus it’s an equally average 3/5 from us. Huskisson, E., S. Maggini, and M. Ruf. “The role of vitamins and minerals in energy metabolism and well-being.” Journal of international medical research 35.3 (2007): 277-289.
Steven has researched over 500 weight-loss programs, pills, shakes and diet plans. He has also worked with nutritionists specializing in weight loss while coaching people on how to transform their physiques and live healthy lives.