We generally dislike the targeting of individual products at a single gender if they are not aimed at things that are specific to that gender. For example, “female protein” is an awful marketing strategy that screams of poor understanding of either biology or culture – the processing of proteins, peptides and aminos in the body isn’t changed by putting whey powder into a pink bag. The ingredients found in fitmiss could quite easily be used in any of the ‘hardcore’ branding that is used to sell to men – the ingredients themselves are not in any way more effective for this unusual and idiotic branding strategy.
The actual ingredients in the 6 products that are included in the “burn 6 stage fat loss system” are all a bit dubious. Almost every one of these products includes some form of fad ingredient that has likely been included so that they can point at this year’s new “revolutionary” ingredient and push products. Perhaps they expect women to have read about it in cosmo, since their marketing appears to be built on out-dated notions that supplements are for women based on branding rather than ingredients and biology. Clearly, we are unimpressed with the way this product has been brought to market!
The burn system separates the fat loss and body transformation process into a ‘revolutionary 6 stage fat loss system”, with each stage being dependent on different products and ingredients to achieve short-term goals. However, this is actually a 5-step system because stage 1 and 2 are actually the same thing. These are as follows:
Now there are definitely a number of problems with this 6-stage (5 stage) system that should be obvious from the start. Firstly, steps 1, 3 and 4 are not related to fat loss. Whilst there are ways that these can indirectly benefit fat loss, they are not essential parts of the process and – whilst beneficial – it seems utterly ridiculous to consider them as part of a fat loss system. Energy and focus are not related to fat loss, though stimulants do tend to improve metabolism. Equally, anti-stress and mood balancing can have an effect on body composition in the long-term, but this is not likely to be affected by the products in this system. Finally, the open use of diuretics and ‘water shedding’ is preposterous: diuretics are bad for the body and conflating water loss with fat loss is one of the most common – and dishonest – ways that supplement companies make their products look better than they are.
We’re going to break this review down into the basic steps that FitMiss gives us for the products and focus on their effectiveness at creating the effects highlighted as each ‘step’, as well as their contribution to the overall fat loss potential.
We’re not sure why this is a necessary part of the fat loss process or why it has been included before things like anti-stress and mood, but we’re pretty sure that most of the ingredients are tosh. There are 3 main ingredients cited for this step: Caffeine, Green tea extract and Yohimbine HCL.
Firstly, caffeine is a fantastic supplementary compound and we recommend it almost universally (with the exception of those who are very sensitive to stimulants), but it is as universally-available as it is effective. Whilst this product contains caffeine, so do 1000s of other products across 100s of brands.
Secondly, the combination of caffeine and green tea extract makes very little sense. Whilst green tea extract contains EGCG and GABA, caffeine works by directly blocking the production of the latter. GABA is an anti-stress compound that increases restfulness and promotes high-quality sleep – this means that it Is basically useless because of the caffeine in the product. EGCG is still fantastic for health , but it is more available in matcha tea than this supplement. Our conclusion is that this product is confused and you’re probably better off with coffee in a morning and matcha tea in the afternoon.
This sounds more promising and pertinent: the metabolisation of fat and reduction of metabolism are both great mechanisms for fat loss and increasing adherence to diet! Sadly, however, the ingredients cited for this effect are raspberry ketones, glucomannan and gymnema sylvestre. The problem is that none of these compounds – even in combination – are actually going to induce weight loss!
Raspberry ketones are a sham ingredient and we have covered them multiple times. Much like garcinia cambogia, ketones have only been shown to be effective in mice and rats, at much higher than supplementary concentrations – an average human would have to eat at least 100x more than FitMiss contains in order to experience significant effects . Glucomannan is just a form of fiber, which is fantastic for digestive health but won’t actually increase fat loss, unless you are an obese, peri-menopausal woman. The only way that it may possibly decrease fat is in the liver – this is a great effect, but definitely not the one that it is marketed for.
Finally, gymnema sylvestre has very little supporting evidence for actually decreasing fat – it has been shown to reduce the perception of sweetness which may aid in aversion to sugary foods, but its weight loss effects have only been observed in combination with various other compounds (none of which are present in FitMiss), and the study that showed that it can improve fat loss may have simply improved fat loss because it combatted chromium deficiency!
The ingredients in this stage seem to have missed a trick – we would much rather have seen the use of green tea extract at this stage, where it might be used more effectively for the increase of GABA and, thus, reductions in stress and improvements in sleep. Uva ursi is also known as beargrape (though this sounds less science-y) and we are unsure why it has been included – this product’s main effects are blocking melanin (a chemical compound and pigment that aids in the health of eyes, skin and hair) but contains various hepatotoxic compounds that damage the liver.
Dandelion is a curious ingredient but there seems to be very little research to suggest it is effective as an anti-stress or mood-elevation supplement. The only confirmed effect of dandelion is actually as a diuretic, due to the high levels of potassium – this does not seem to be an effective tonic to poor mood or stress, however. The inclusion of this ingredient seems to rely on the received wisdom of traditional medicine – though received wisdom once suggested that smoking was healthy, so we’re very dubious about the usefulness of dandelion.
Again, this stage seems to be directed by some poor scientific knowledge – dandelion was a greater diuretic than either 5-HTP or Panax ginseng. 5-HTP made more sense as a mood-adjustment chemical, as its main effect is to adjust brain serotonin levels, which can be effective at improving mood – though excessive intake can strongly increase neurological fatigue and similar symptoms.
Panax ginseng is another traditional medicine ingredient and doesn’t seem to have the intended effects – much like 5-HTP, it seems more suited to the improvement and regulation of mood than to the reduction of water retention. It seems possible that they have simply confused the products necessary for stages 4 and 5, but either way these ingredients are not effective for their stated use.
We also have to mention that decreases in water retention are inherently short-term and should not be confused with fat loss. Whilst fat loss is a relatively slow process, the loss of water weight can reach a dozen lbs of weight in as little as a week, but this does not reflect fat loss at all. Fat is lost through metabolic processes and diuretics are a poor choice for those who are aiming to improve health and lose fat.
The first thing to note is that the digestive enzymes should be the first thing that we deal with when looking at diet and fat loss – to address them at the end of the program is surprising as the effectiveness of digestive enzymes during fat loss is more economical before we adjust our dietary habits.
Digestive enzyme blends are commonplace on the market now, though there are some conflicting reports on their effectiveness. The problem with digestive enzymes is that they’re delivered orally and digestive processes can often destroy or denature enzymes , so they’re not much use. Additionally, digestive enzymes don’t seem to be an effective method of reducing bodyweight – they can definitely improve health but the effectiveness of these supplements in improving bodyweight and fat burning.
This supplement line appears to be confused as to what ingredient have what effects, and how they all contribute to weight loss overall. There is very little in the way of effective ingredient choice and many of the ingredients are either ineffective or contradict one another. Clearly, we don’t rate this product highly when it cannot provide effective support for its claims about increasing metabolism and inducing fat loss – they do not highlight the few effective ingredients (such as ALA) and rely more heavily on fads for the sake of marketing. The science suggests that this product will not be particularly effective as fat burners, especially when we consider that there are many superior, inexpensive sources for the effective compounds like caffeine, EGCG and Omega-3 fats.
If you want more information on supplements for women check out our complete guide to Women's Supplements.
Steven has researched over 500 weight-loss programs, pills, shakes and diet plans. He has also worked with nutritionists specializing in weight loss while coaching people on how to transform their physiques and live healthy lives.